6 Ways to Get Employees to Read Your Emails

Make Emails Interactive

Statistics show that interactive emails outperform static content by as much as 2 times.

You don’t have to get fancy. Even simple effects, like countdown timers, dynamic graphics, menus, ‘hover-over’ buttons, sliders, scratch-offs, and peel-to-reveals, do an excellent job of catching readers’ attention by encouraging them to click on interactive parts of your email to reveal content and copy. 

For more advanced options, games, giveaways, and quizzes are surefire ways to get eyeballs on your message. When you have a large volume of information to deliver, clickable infographics and moveable timelines are great for filtering content and allowing readers to choose what’s relevant to them.

Be Original

You can only read birthday announcements and safety updates so many times before they all blur together. Prevent readers from tuning out by cutting the monotonous emails, and treat your team to fresh content when possible.

As always, prioritize creativity in your writing. Even if you’re writing something basic, use exciting headlines, strong language, and interesting formatting to get readers hooked.

Change things up and keep people on their toes. Drop some humor. Pull heartstrings. As they say, variety is the spice of life—so spice up your emails!

Respect Your Audience

With billions of emails floating into inboxes daily, you don’t have the luxury of wasting people’s time. Get to the point! Nobody wants to open your company update only to discover a several-pages-long email.

Be as precise as possible and ask pertinent questions before hitting send: is this email relevant? Am I sending this to the right people? Is it too long? Can I remove anything?

If you treat your audience’s time with respect, they’ll appreciate your efforts and be more interested in reading future emails.

Read More: 5 Ways to Increase Employee Retention

Represent Your Team

People like being included and seeing themselves represented. Use that to your advantage by working your team into emails. 

Start by encouraging your employees to share feedback, announcements, or messages on your next news bulletin. Try introducing a Halloween costume contest or Christmas raffle across the company. Include fun surveys, movie watchlists, employee spotlights, or anything else that will get workers excited to open up your emails and engage. 

Not only will representation get employees to read your emails, but it will also help bring them closer together and grow company culture.

Include Multimedia

Did you know multimedia can improve open rates by 19%, click-through rates by 65%, and reduce unsubscribes by 26%? There’s no longer an excuse for sending out boring walls of text. 

Make your emails interesting with visual content like videos, graphics, and GIFs. Incorporating visual flair into your work will help keep things exciting and appeal to younger crowds.

Keep It Cool & Casual

The last thing you should do is turn company emails into annoying lectures. You want your emails to be effective, readable, and enjoyable, not long and intellectual.

Instead, embrace a casual tone and resist the temptation to engage in jargon. Leave the serious and negative communication for management and stay positive.

Read More: How To Write The Perfect Job Description

Increase Engagement With NexusHR

NexusHR is the leading remote HR solution for businesses looking to improve their HR capabilities and cut costs. Whether you need help sending company emails, recruiting, managing payroll, or running your entire HR workflow, NexusHR has you covered.